In today’s highly competitive café market, delivering an exceptional in-store experience is no longer enough. A strong digital presence is
essential for attracting new customers, increasing brand awareness, and building long-term loyalty.
Captain Star partnered with After Six to develop a digital marketing strategy that transformed the café’s social media channels into an effective platform for attracting audiences and driving greater brand interest.
The Challenge
In Saudi Arabia’s highly competitive café market, the challenge was to differentiate After Six digitally, increase reach and engagement, expand its audience, and turn online interest into actual visits to the branches, while maintaining loyalty among existing customers and followers.
Our Digital Marketing Strategy
Captain Star developed a data-driven social media marketing strategy built around high-quality visual storytelling, audience behavior analysis, and performance marketing.
Our approach included:
- Content strategy and monthly planning
- Professional photography and cinematic content production
- Instagram Reels and engaging Stories
- Paid Meta advertising campaigns
- Community management
- Performance tracking and continuous optimization
Every piece of content was designed with a clear objective—whether increasing reach, driving profile visits, or encouraging customer interaction.
Results
The campaign generated measurable business growth across every major performance indicator:
- 201% increase in Accounts Reached
- 16.3% growth in Followers (Community expanded to 13,340 followers)
- 845,831 Total Impressions
- 52.6% increase in Profile Visits
Services Provided
- Digital Marketing Strategy
- Social Media Management
- Instagram Marketing & Content Creation
- Photography & Videography
- Creative Direction
- Meta Ads Management
- Performance Analytics
